For people who write things.
A short kit for journalists, podcast hosts, and other people who write things about things. If you need anything not listed here, email hello@soothemade.com and we will get it to you within a few days.
The one-line
Soothemade is a small studio making slow, considered things for the parts of life no one is photographing.
The short paragraph
Soothemade is a small, independent studio making printables, planners, journals, and card decks for the long, mostly-unphotographed seasons of a life. The first line, Soothemade Notes, makes objects for new parents — the 3 a.m. parts, the postpartum body, the visitor doorbell. Future lines will serve the home cook, the solo worker, and the long traveler. Each line lives at its own subdomain. Everything is made by hand. Nothing is on a subscription. The studio's stated pace is "the pace of weather."
The long paragraph (for features)
Soothemade was founded as a small studio for the seasons of a life that most product design ignores: the unphotographed hours, the slow recoveries, the quiet Tuesdays. The studio rejects the wellness-industry register — no "best self," no transformations, no urgency — and writes in a voice the founder calls slightly-older friend who has been through it. Every product is researched, voiced, designed, and read end-to-end by a human before it ships. The studio is structured as a master brand with separate sub-lines, each housed at its own subdomain, so a single niche can grow without dilution and new niches can join without rebrand. The current line, Soothemade Notes, serves new parents. The architecture allows for the Kitchen, Studio, and Field lines that follow, each at the same pace.
Founder bio
Maya is the studio's founder, a postpartum doula, and a mother of two. She writes, designs, and runs the studio from a quiet room with a window in it. She is reachable through the studio email.
Brand assets
Logo files, wordmark variants, and the brand color reference
live in the repository's brand/ directory and can be
sent on request. The full visual identity guide and voice guide
are also available — email and ask which version you want.
Quotes you are welcome to use
- "We make things at the pace of weather."
- "We don't think you have a self to optimize. We think you have a life to live, and some of it is plain, and we make things for the plain parts."
- "The hours under the foam are the real ones."
- "A small house. One room open. More being built."